From the phone floor to three businesses.
The interview
Investment house. Fifteen candidates, fourteen with economics degrees. Me: three months out of the army, no degree. I read what the interviewers were looking for and handed it to them on a silver platter. Two got in. Then top rep on the floor.
The phone floor
B2C telesales. Nerves before every call, people disappearing after the price. I did the classic thing: handle, convince, push. Until a different question: why wait for the excuses at the end? Why not clear them before I make an offer? Hundreds of calls later, it became nine steps.
Be'eri
October 7th, an immediate call-up. Months of reserve duty, more than 300 days since. Friends for life. What it left me with, in my words: I understood that life is too short. To appreciate family, friends, my partner, the sky and the sunsets, everything that looks obvious. And to dare.
The department
A new department of eight reps. From ₪400K to ₪1M a month, in parallel with the reserve duty.
The floor, then my own
A floor of about 30 reps. In August I left to start my own practice: coaching service business owners on their real sales calls.
Three hats
January: co-owner of Only One Medical, a marketing agency for physicians. June: founder of Objeq, an AI co-pilot for live sales calls.
